Data classification is where strong information security begins. Your data assets are your crown jewels and what cybercriminals are ultimately after. To protect this data and apply appropriate security controls, you need to first classify it by sensitivity or criticality.

This post provides an introduction to data classification, data sensitivity assessment, some questions to determine what level of protection specific data types need, and why data classification is an essential prerequisite for zero trust security.

 

What is Data Classification?

 

Data classification is the act of organizing information into categories based on its importance and sensitivity. It’s like sorting your files into labeled folders, but for digital information within an organization. This process makes data easier to find and manage, and helps keep it secure.

Think of data classification as a way to understand how valuable and vulnerable your information is. By classifying data, you can decide:

  • Who gets to access it: Only authorized individuals should have access to sensitive information.
  • How to protect it: Extra security measures might be needed for more important data.
  • What rules to follow: There might be legal requirements for handling certain types of data.

 

Why is Data Classification Important?

Data classification has always been a critical security best practice, and it has grown in importance with the rise of cloud computing and more recently, generative AI. Here are four key reasons why every organization must invest time and care in classifying its data:

Data Stored Across Cloud Apps and On-prem Environments

The proliferation of data across cloud and on-premise environments has created what is often referred to as “data sprawl.” This can be likened to a data oil spill, where sensitive information can get scattered and obscured. Data classification acts as a powerful cleaning agent, enabling organizations to identify, categorize, and organize their data assets. This not only enhances data visibility but also simplifies security controls and access management.

Rise of GenAI: Data Governance for Responsible Innovation

The explosion of Generative AI (GenAI) platforms presents exciting possibilities for creative content generation and data analysis. However, leveraging these platforms responsibly requires proper data governance. Data classification plays a crucial role here, as it helps organizations determine which data is safe to use and feed into these AI systems. It also lays the groundwork for employee training on responsible AI practices, ensuring everyone understands what type of data is appropriate for AI interaction.

Making Compliance Simpler and Meeting Privacy Mandates

Data privacy regulations like GDPR and CCPA have placed data classification at the forefront of compliance efforts. These regulations require organizations to understand the data they handle and store, its sensitivity level, and who has access to it. Data classification serves as the foundation for achieving compliance by enabling organizations to identify and manage sensitive data effectively. It facilitates the implementation of access controls, data breach notification procedures, and individual rights management as mandated by these regulations.

Data Classification for Zero Trust Security Implementation

The growing popularity of the zero-trust security model further underscores the critical role of data classification. Zero trust operates under the principle of “never trust, always verify,” requiring continuous authentication and authorization for every access attempt. However, the effectiveness of zero trust hinges on the ability to define appropriate access levels – a task that relies heavily on data classification. By understanding the sensitivity of the data being accessed, organizations can tailor their zero-trust controls, prioritizing stricter verification processes for highly sensitive information.

By implementing a comprehensive data classification framework, organizations can navigate the complexities of data sprawl, leverage AI responsibly, comply with data privacy regulations, and effectively implement the zero-trust security model.

Data Classification and Labeling Assessment Questions

 

To determine the sensitivity levels of their data assets, organizations can ask a range of questions based on their specific business context and compliance requirements. Most have internal policies and guidelines to categorize data.

Here’s a list of sample questions to consider (remember that the specific questions you include to assess data sensitivity will be based on the internal guidelines set by your InfoSec team).

 

Data Sensitivity:

  1. Data Type: Briefly describe the type of data being collected or stored (e.g., customer names, employee performance reviews, financial records).
  2. Regulatory Requirements: Does this data fall under any specific industry regulations or compliance standards (e.g., HIPAA, PCI DSS)?

Data Access:

  1. Authorized Users: Identify the minimum set of roles or individuals who require access to this data to perform their job duties effectively.
  2. Access Justification: Explain why authorized users require access to this specific data point.

Data Risk Assessment:

  1. Disclosure Impact: Could unauthorized disclosure of this data significantly harm an individual or the organization (e.g., financial loss, reputational damage)?
  2. Data Presence: Does this data include any of the following sensitive data types:
    • Personally Identifiable Information (PII) (e.g., names, addresses, birthdates)
    • Government Issued IDs (e.g., Social Security Numbers, Driver’s License numbers, Passport numbers)
    • Financial Information (e.g., bank account numbers, credit card information)
    • Healthcare Information (protected by HIPAA)
    • Login Credentials (usernames and passwords)

Compliance Considerations:

  1. Data Subject Rights (GDPR, CCPA): Does this data pertain to data subjects (individuals) and if so, what rights do they have under relevant regulations (e.g., access, rectification, erasure)?
  2. Data Minimization (GDPR): Is the data collected the minimum necessary for the intended purpose? Could the purpose be achieved with less sensitive data?
  3. Data Breach Notification (Multiple): Does this data fall under any regulations requiring notification in the event of a breach (e.g., HIPAA, PCI DSS)?
  4. Data Residency (GDPR): Are there any geographical restrictions on where this data can be stored or transferred (e.g., GDPR and data storage in the EU)?

Additional Considerations:

  1. Data Lifecycle: What is the expected retention period for this data? Is there a legal or regulatory requirement for retention?
  2. Data Storage: Where is this data physically stored (e.g., local servers, cloud storage)? Does the storage location meet the security requirements for the data sensitivity level?
  3. Data Encryption (HIPAA, PCI DSS, SOC2): Is the data encrypted at rest and in transit, as required by relevant regulations?
  4. Access Controls (Multiple): What access controls are in place to restrict unauthorized access to this data (e.g., user authentication, least privilege)?
  5. Audit Logging (Multiple): Are there audit logs in place to track access and modifications to this data, as required by some regulations?

By answering these questions comprehensively, you can gain a deeper understanding of your data, classify it appropriately, and implement controls to ensure compliance with relevant regulations.

Determining Data Sensitivity Levels

Data comes in various shades of sensitivity, and understanding these nuances is crucial for effective information security. Here’s a breakdown of common data classification levels. This is a broad framework and specific sensitivity levels for each organization would be different and context-dependent.

Data Sensitivity Classification

  • Public: This data poses minimal risk if disclosed. Think of university directories or a company’s social media posts – freely accessible to anyone.
  • Internal: While not for public consumption, the potential harm from exposure is low. Examples include an organization chart or internal service manuals.
  • Confidential: As the name suggests, this data needs to be kept private. Think of employment contracts or student loan information – a leak could have negative consequences for the organization.
  • Restricted (Highly Sensitive): This highly sensitive data carries serious financial, legal, or regulatory risks if leaked. Examples include Social Security numbers, medical records, and bank account information.
  • Archived (Inactive): This category encompasses data no longer actively used but still retained for legal, regulatory, or historical reasons, such as old financial reports or personnel records.

Many organizations also use basic High, Medium and Low-sensitivity categories

  • High Sensitivity: This data requires stringent controls due to legal protections (GDPR, CCPA, HIPAA) and the potential for significant harm from a breach. This includes restricted data like Social Security numbers and medical records.
  • Medium Sensitivity: This data is for internal use only, but a breach wouldn’t be catastrophic. Examples include non-identifiable employee data or architectural plans for a new building.
  • Low Sensitivity: This public information faces minimal risk if exposed. Public webpages, job postings, and blog posts fall under this category.

Choosing the Right Classification System

The appropriate classification system depends on your organization’s specific needs and industry regulations. A more granular level of detail may be required if you need to meet more stringent and complex privacy regulations.

Data Types Protected by Law – Examples

Organizations today collect a vast amount of information about individuals, employees, customers, and partners. Some of this data is highly sensitive and requires special protection due to its potential for misuse. Here’s a breakdown of data types commonly subject to legal safeguards under regulations like GDPR, CCPA, HIPAA, and PCI DSS:

  • Personally Identifiable Information (PII): This is any data that can be used to directly or indirectly identify an individual. Think of it as a digital fingerprint – a combination of details that can pinpoint a specific person. PII can be further categorized into:
    • Basic PII: This includes common identifiers like name, address, phone number, and email address. While seemingly harmless on their own, combining basic PII elements can be used for targeted marketing campaigns, identity theft, or social engineering attacks.
    • Sensitive PII: This category encompasses data that poses a higher risk of harm if leaked. Examples include Social Security numbers, passport numbers, driver’s license numbers, biometric data (fingerprints, facial recognition), and medical records. Unauthorized access to this information could lead to financial fraud, medical identity theft, or discrimination.
  • Financial Information: Data related to an individual’s financial standing requires robust security measures. This includes:
    • Credit Card Numbers: The very foundation of online commerce, credit card numbers are a prime target for cybercriminals. Leakage can lead to significant financial losses for both individuals and organizations.
    • Bank Account Numbers: Granting access to an individual’s bank accounts can have devastating consequences. Regulations like PCI DSS mandate strong security protocols for safeguarding this type of data.
    • Investment Account Information: Data revealing an individual’s investment portfolio can be used for fraudulent activity or market manipulation.
    • Tax Information: Sensitive tax details, including Social Security numbers and income figures, require meticulous protection due to the potential for tax fraud and identity theft.
  • Login Credentials: Usernames, passwords, and other authentication details act as the keys to online accounts. If compromised, they can provide hackers with access to a wealth of personal information, financial data, or even corporate resources.
  • Health Information: Data pertaining to an individual’s physical and mental health is highly sensitive and protected by regulations like HIPAA. Examples include:
    • Medical History: A detailed record of an individual’s past illnesses, treatments, and medications requires strict confidentiality to protect privacy and prevent discrimination.
    • Treatment Records: Information about ongoing medical care, diagnoses, and prescriptions needs to be safeguarded to maintain patient trust and prevent unauthorized access.
    • Insurance Information: Health insurance details, including policy numbers and claims history, are attractive targets for identity theft and fraudulent medical claims.
    • Genetic Data: DNA information is increasingly used in healthcare, but its sensitivity necessitates robust security measures to protect against potential misuse.
  • Payment Card Data: Information used for electronic payments, subject to PCI DSS. This includes:
    • Credit Card Numbers, Debit Card Numbers: As with standalone credit card numbers, these require strong encryption and access controls to prevent financial losses.
    • Expiry Dates & CVV codes: These additional details associated with payment cards are crucial for completing transactions and need to be protected with the same level of rigor.

 

Navigating the Legal Landscape:

The specific legal requirements for protecting this data vary depending on the regulation, the industry, and the context in which it is collected and used. However, some general principles apply across most regulations:

  • Data Minimization: Organizations should collect only the data necessary for a specific purpose and avoid stockpiling unnecessary information.
  • Access Controls: Limit access to sensitive data to authorized personnel only, following the principle of least privilege (granting the minimum access rights needed to perform a job function).
  • Data Encryption: Encrypt sensitive data at rest and in transit to safeguard it from unauthorized access, even if a breach occurs.
  • Data Breach Notification: Report data breaches involving protected data according to regulatory requirements. This allows individuals to take steps to protect themselves from potential harm.
  • Individual Rights: Certain regulations (e.g., GDPR, CCPA) provide individuals with rights to access, rectify (correct), or erase their personal data. Organizations must establish processes to accommodate these rights.

By understanding the types of data requiring legal protection and implementing appropriate security measures, organizations can ensure compliance with relevant regulations, safeguard sensitive information, and build trust with individuals who entrust them with their personal data.

Data Classification and Zero Trust Security

 

Here’s why data classification is an essential prerequisite for zero trust security and control implementation:

 

Zero Trust Relies on Knowing What need Strong Protection

At its core, zero trust is a security model built on the principle of “never trust, always verify.” This means every user and device attempting to access an organization’s resources needs to be continuously authenticated and authorized. But how can you determine the appropriate level of verification if you don’t understand the sensitivity of the data being accessed?

 

Data Classification Provides the Roadmap

Data classification acts as a roadmap for implementing zero trust controls effectively. By classifying data as high, medium, or low sensitivity, organizations can tailor their security measures to the level of risk involved. This allows them to:

  • Focus Resources on High-Value Assets: Zero trust isn’t a one-size-fits-all approach. By identifying the most sensitive data (e.g., financial records, medical information), organizations can prioritize resources and implement stricter access controls for those specific data sets.
  • Simplify Access Decisions: Granular data classification empowers administrators to define clear access rules. For instance, low-risk public data might only require basic authentication, while highly sensitive data might require a more rigorous verification process involving multiple factors.
  • Reduce Friction for Users: Zero trust shouldn’t create excessive hurdles for authorized users. With data classification, organizations can streamline access for low-risk data while maintaining appropriate security for sensitive information. This helps maintain user productivity without compromising security.

 

Data Classification Strengthens Zero Trust Defense:

Zero trust aims to minimize the attack surface by limiting access to only the specific data required for a user’s role. Data classification enables this approach by:

  • Identifying Data at Risk: Knowing which data is sensitive and where it resides helps organizations prioritize patching vulnerabilities and implementing security controls around those specific systems. This focused approach strengthens the overall security posture.
  • Preventing Lateral Movement: In the event of a breach, data classification can help prevent attackers from moving laterally within the network and accessing high-value information. By compartmentalizing sensitive data and restricting access based on classification, organizations can limit the potential damage from a cyberattack.

In essence, data classification provides the context for zero trust. It allows organizations to understand what needs to be protected, prioritize resources, and implement targeted security measures for a risk-based approach to information security.

 

 

Strong Security Starts with Data Discovery and Classification

Data classification serves as the foundation for a robust zero-trust security strategy. By understanding the sensitivity of information assets, organizations can implement targeted access controls, prioritize security investments, and effectively minimize the attack surface. This approach enables informed decision-making regarding user privileges, and ultimately builds trust with stakeholders who rely on your organization’s responsible data stewardship.

By integrating a comprehensive data classification framework with zero-trust security principles, you can establish a powerful defense system against evolving cyber threats.

How the CYRISMA Platform can help

CYRISMA’s all-in-one risk management platform includes powerful data discovery, classification and risk mitigation capabilities. You can leverage its Sensitive Data Discovery scans to:

  • Find and classify sensitive data in both your on-prem and cloud computing environments (Office 365, Google Workspace).
  • Secure sensitive data by encrypting, deleting, or moving it to a secure location, or by modifying access permissions.

Additional features like dark web monitoring, Active Directory monitoring, and estimates of the monetary value of your data make the capability even more powerful.

Request a demo now!